We All Hate Quickbooks
We All Hate Quickbooks is a promo for a web app called Less Accounting. They basically read from twitter anything that contains Quickbooks and post it to their site. Brilliant since it seems that lots of folks have ill will to that piece of software. Or perhaps that since it is so popular it is pretty easy to find a frustrated user group willing to vent on Twitter. Either way it is a great marketing move to call attention to their web application.
The 3-d Flames on resize are a great touch. This effect is called Parallax where transparent png images are placed over each other and offset to give a three-dimensional effect. The cartoon character devil and possibly an angel. The flames are reminiscent of the Silverback vines.